publishing_

A New Era for Publishers

Reclaim search. Reclaim your audience.

introducing searchcraft_

Razor-sharp relevancy, and real revenue opportunities—all tailored for media and journalism.

The Battle for Control Over Journalism

Big tech platforms have been siphoning information and traffic from the sources that create true value—publishers. They distort information, misinterpret data, and drive traffic away from content creators—making it harder for publishers to sustain business operations.

Publishers create the content, but big tech dictates how it’s surfaced and monetized.

That ends now.

Searchcraft is the first search engine built specifically for the publishing industry—putting search relevancy, audience engagement, and revenue generation back into the hands of those who produce the news.

Disappearing Newsrooms

One-third of newspapers and two-thirds of journalists have disappeared in the last 20 years.

Total newspapers have dropped 33%.

Total journalists have dropped 66%.

Source

Hijacked Traffic

Search engines and aggregators siphon traffic while giving publishers little control

Journalism vs. Misinformation

Poorly implemented AI rewrites and distorts hard-earned journalism, ranking misinformation above original reporting.

Powering the Free Press with Search That Works for Publishers

We’ve spent decades building custom search solutions for the world’s biggest media brands, including Reuters, Condé Nast, and Time. We understand the unique challenges of media search, and we’ve designed Searchcraft to solve them—out of the box.

With Searchcraft, publishers get the search tools once controlled by big tech.

Journalism deserves to be found.

Publishers should own their ranking—not Google.

Search should be a revenue driver, not a tech burden.

Readers Rely on Search

Search is a fundamental habit. Readers instinctively turn to search to navigate content, discover breaking news, and find answers within seconds. Yet, most publishers overlook its impact, leaving readers frustrated and disengaged. The data is clear: search is the key to audience retention and conversion. If readers can’t find what they need in five seconds or less, they leave. But when search is optimized, engagement doubles—turning casual visitors into loyal subscribers.

Hard-Wired Habit

Search is the first instinct of readers, their go-to habit, and the most popular method of navigating digital platforms.

Source

5-Second Rule

61% of readers who leave if they can’t find what they’re looking for within five seconds.

Source

Multiplier Effect

People who perform an on-site search are twice as likely to convert.

Source

Search is an Asset, Not an Afterthought

For decades, Google has built an empire on the power of search—because search is the single most valuable driver of engagement and monetization. Yet, most publishers treat it as an afterthought, leaving critical content buried, audience engagement stagnant, and revenue opportunities untapped. Searchcraft changes that. By giving publishers the same precision-tuned, high-performance search technology

once controlled by few, we’re turning search into an asset that fuels reader loyalty, surfaces impactful journalism, and opens new revenue streams. Now is the time to reclaim search—to harness its power not just for clicks, but for truth, storytelling, and the future of independent journalism and publishing.

Turning Search into Revenue Without Disrupting the Reader Experience

Searchcraft provides world-leading native advertising directly within our SDKs, allowing publishers to monetize search traffic with relevant, non-intrusive advertising. Whether through contextual ad placements, sponsored content, or search-driven promotions, our native integrations ensure that ads enhance the search experience rather than disrupt it. For publishers with unique monetization needs, Searchcraft also offers custom ad solutions, providing full control over how and where ads appear. With Searchcraft, search drives engagement and revenue.

Publishing-Specific Features

Fast, Precision-Tuned

Optimized for media and newsroom performance, fast indexing and retrieval built to handle breaking stories at scale.

Smart Ranking for Journalism

Automatically elevates investigative pieces, breaking news, and high-impact stories for maximum reader engagement.

Custom Synonyms

Fine-tune editorial language with configurable synonyms that ensure users find the right stories no matter how they search.

Default Stopwords

Preloaded with industry-aware filters to keep filler terms out of results, improving accuracy and relevance for editorial content.

Federated Search

Unify results across multiple sites, archives, or sections and deliver a seamless, newsroom-wide discovery experience.

Monetization Without Disruption

Blend native ads and sponsored placements naturally into search results, preserving editorial integrity while driving new revenue.

Fresh News First

Let Your Latest Journalism Lead

Searchcraft’s Time Decay feature is designed specifically for publishers to ensure that recent stories, breaking news, and timely articles appear higher in search results, while older content gradually declines in ranking over time. Instead of relying on static ranking models, Time Decay applies a relevancy scoring system that adapts dynamically, favoring freshness without completely burying historical content.

Information Moves Fast

In the publishing industry, relevance is often tied to recency. A breaking news story from today is far more relevant than a similar article published two years ago.

Avoid Stale Search Results

Without Time Decay, older, highly linked content can dominate search results—even when newer, more relevant articles may better match the readers’ intents.

Automated Freshness

Searchcraft ensures your latest content ranks higher automatically, reducing the need for manual intervention, but Time Decay still allows publishers fine-tuning.

Editorial Control

Adjust decay settings to match publishing cycles—whether it’s daily breaking news or long-form investigative journalism.

Better User Experience

Users find the most relevant, timely articles first, improving retention and engagement.

Maintain Archives

Keep historical content accessible while ensuring fresh stories lead the conversation

Time Decay gives publishers an effortless way to prioritize what matters now—without sacrificing long-term discovery.

Uncover Reader Insights with Vektron Analytics

Understand How Your Audience Searches, Engages, and Converts

Understand user behavior and optimize content discovery with Searchcraft’s Vektron command center. Gain real-time visibility into how readers interact with search, allowing data-driven decisions that improve engagement, retention, and monetization.

Reader Engagement Metrics

Search Volume Trends

Track search activity across all applications or specific indices.

Active Users

Monitor daily and monthly active user counts to gauge reader engagement.

Popular Search Terms

Identify trending topics, missing content gaps, and emerging interests.

Click Through Rate

View how many readers find what they’re looking for.

Retention Rate

Track engagement by knowing how often readers return to your platform.

Average Click Position

See where users engage most and optimize ranking strategies accordingly.

Search Performance

API Performance Tracking

Monitor request volume and response efficiency.

Total Document Counts

Keep tabs on index size and content availability.

Import Methods & Scheduling

Ensure seamless content updates with automated ingestion.

Search Tuning

Adjust ranking, field weighting, synonyms, and stopwords with ease.

enterprise pilots_

Your Mission Awaits

The next frontier of discovery is here, ready for you. Your users deserve search experiences that delight, engage, and convert. Your developers deserve tools that accelerate velocity, not create friction. And your bottom line deserves technology that drives revenue, not bloated bills.

Searchcraft is your vessel. Built by developers, for developers, it’s powerful enough for hyperscale infrastructure, simple enough to deploy in minutes, and lean enough to cut your infrastructure spend by 40%.

Strap in, spin up, and prepare for liftoff.

Thank you.

A Searchcraft crew member will be in touch soon.

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A New Era for Publishers

Reclaim search. Reclaim your audience.

introducing searchcraft_

The Battle for Control Over Journalism

Disappearing Newsrooms

Hijacked Traffic

Journalism vs. Misinformation

Powering the Free Press with Search That Works for Publishers

Your Mission Awaits

Contact the Crew for Enterprise Plans